WHY DO I DO THIS?
Published June 23, 2010
I recently took a life inventory; something I recommend in the Success Strategy Seminars I occasionally lead. It was a remarkable time of assessment and focus.
One of the questions I ask in the inventory is “Why do you do what you do?”
It’s a tough question because it’s generally aimed at business people within their work environments. What makes it tough is that there are 5 answers that are not allowed:
1. It’s my job ( or any semblance of that answer).
2. It’s what I’m good at (or any semblance of that answer).
3. It’s what’s expected of me (or any semblance of that answer).
4. I can’t afford to quit (or any semblance of that answer).
5. I don’t know.
Now, I was in radio for a number of years. I loved it, except for the last few years. During that time management pretty much decimated what had been award-winning and ratings-topping radio. It wasn’t fun anymore. It wasn’t creative, and it wasn’t good radio. But the money was awesome! So I pouted all the way to the bank!
But I got to a point where I could not answer that question legitimately anymore. And I knew deep inside my frightened soul that a change was coming, whether I made it, or the company made it.
That change launched me into one of the most challenging, exhilarating, scary, rewarding journeys I’ve ever been on: full-time voiceover work.
I had the good fortune of knowing that a change was coming in my life, and I went to work to build a new future.
Some people say the change couldn’t have come at a worse time. The economy is a mess. The industry is flooded with folks hoping to carve out a little piece of the pie, and radio and TV ad revenues are way down.
I don’t see it that way. I’m part of a revolution. Thousands and thousands of us are fed up with the corporate B.S. we’ve had to deal with. We’ve snubbed our noses at the big boys and are building solid new companies that will grow and, in fact, be stronger and more profitable than many of the companies we left.
Which brings me back to that Life Inventory question I asked earlier: “Why do you do what you do?”
It would be real easy to answer that with a jab at the corporate goons who’ve ruined radio, but I’ve already done that. The truth of the matter is that I am more in love with what I’m doing now than any job I’ve ever had.
Over the past few years I have fallen in love with my clients. I don’t know how to say it any differently. I’ve met some of the most creative, insightful, warm people I’ve ever known. Their passion, their commitment, their quirkiness inspires me!
Listening to their dreams and focus has driven me to a whole new level in personal motivation and passion. So how would I answer that personal inventory question?
I do what I do because with just the inflection of a word or the color of a phrase I can change lives, build companies, and create a legacy.
That, my friend, is reason enough to “get up and do it again!”
How would you answer the question?