I LOVE SUCCESS!
Published June 7, 2010
Man, I love clients who include me in their plans!
I don’t know about you, but one of the things that I love about the voiceover business is that you get to build relationships with clients over the long term, and you really feel you are a part of their success!
I LOVE THAT!!!
I’ve been in this business 25 years. I can’t tell you how many times I have caught myself lying in bed just thinking about a particular client and dreaming of ways for them to increase their business.
It’s addicting isn’t it? As a voice talent, you just feel like you are part of that company’s life.
That’s part of the painful reality of our business. We love our clients. So much that we would bleed to make them successful. And when they struggle we hurt with them!
I never want to lose that pain.
And there’s something else I never want to lose: The shear giddiness of a client who thinks outside the box.
Oh, I know it’s a cliché, but it’s a good one.
There is little that is anymore exciting and fulfilling than to be part of someone’s dream. I have spent hours, literally, in person, on the phone, by email with clients planning strategies. I can’t explain what a rush that is. Is there anything anymore heady than knowing you are part of a plan…a strategy…a goal?
What it boils down to is that as voice talents, we are more than just a disembodied voice that yells at people. We are part of a dream. We work every day with clients that are investing their lives in their product or service.
They should expect no less from us.
One of my most recent great pleasures has been to be the voice of Winning Colours, a new all-purpose cleaner that is about to take the United States by storm. For the past few years I’ve been their voice in Canada and in Mexico. Now, finally, they are making the push into the United States.
Over the past few years it’s been my incredible pleasure to dream with Eric Lehner, the CEO of Winning Brands, the maker of Winning Colours. We’ve dreamed. We’ve strategized. We’ve argued. We’ve tested. We’ve challenged. We’ve experimented with ideas. And finally the product is launching in the U.S.
What an amazing journey!
It’s true. You are part of your client’s goal, strategy, and dream. You owe them everything you’ve got to give. They deserve nothing less.
But the exciting truth is they owe you nothing less either.