A MARKETING GENIUS!
Published June 20, 2009
For all of us who are in business for ourselves, and responsible for our own marketing and sales, I am about to rock your world.
I have discovered the greatest marketing tool ever!
I should write a book on it, or sell the secret for three easy payments of $19.95 (plus shipping and handling). I should, but because I’m such a nice guy I’ll just tell you for free.
Are you ready?
Here it is:
Take a break.
No, really, that’s it. Take a break.
I don’t know why it works, but it does. You can be in a work slump, trying every angle you know to drum up business, making all the calls, doing all the right things…and nothing. Nothing works. You’ve spent waaaay more time trying to get work than actually doing what you’re good at. So, what’s the next step?
Take a break.
It works everytime for me. Take yesterday for example. It had been 3 days since any significant amount of work had come in. Now, don’t get me wrong; ALL work is significant. What I mean is that as most people, I have goals and challenges to meet, and I have to have a certain amount of work on a weekly basis, and this past week was a relatively slow one.
So, I decided that since it was Friday I would take some time and go out and lounge around on the deck. I figured maybe an hour or two…or three. Or maybe take the rest of the day off.
I hadn’t sprawled out on the deckchair for more than 15 minutes when the phone started ringing!
“Dan Hurst…Oh, hi!…uh…no, that boat motor going by and birds singing are sound effects…a major project I’m working on…well, let me see, yeah I’ve got a little time this afternoon…”
And I checked my email (by phone of course), and 3, count ’em, three large jobs had come in!
Now, this isn’t a one time event!
I am privileged to have clients around the globe. Privileged and thankful! But that means different time zones and even different days for all of them. AND, it means that I hear things like “You have a holiday for your presidents?” “Wait a minute, you Americans take a day off to honor Columbus?” or “Why is your Thanksgiving Day actually two days?” All of that to say that I find myself, as do most self-employed folk, working through most holidays and days-off.
So, if business is down, take a break. Or better yet, plan on taking a day off and let your clients know and watch what happens!
I am your humble marketing genius.